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Unlocking Success: Trends and Innovations in China's Digital Marketing Landscape of 2023
In 2023, China's digital marketing saw brands embracing multi-channel diversification and traffic-centric celebrity endorsements. Key trends
Kha Hui
Jan 13, 20243 min read


Navigating the Post-Pandemic Landscape: Insights into China's FMCG Market Recovery and Future Trends in 2023
In 2023, China's FMCG market showed a moderate recovery with a 1% growth, adapting to post-pandemic changes. Key trends include a shift in c
Kha Hui
Jan 12, 20244 min read


Unlocking the Post-Pandemic Surge: Douyin's Impact on China's Tourism Resurgence in 2023
China's tourism industry saw a dramatic revival in 2023, with a 75.5% increase in domestic trips and a 114.4% rise in spending. Douyin playe
Kha Hui
Jan 11, 20244 min read


In-Depth Analysis of China's Third-Party Payment Industry: From Data to Insights
Explore China's booming third-party payment industry, marked by a 49.07 trillion yuan transaction volume in 2022 and led by giants like Alip
Kha Hui
Jan 10, 20243 min read


Digital Evolution 2023: Unraveling China's Internet Landscape and User Dynamics
Explore China's 2023 digital landscape, dominated by giants like Tencent and Alibaba, and marked by technological innovations in AI and VR/A
Kha Hui
Jan 9, 20244 min read


Rational Consumption Revolution: Navigating Consumer Trends in 2023 Across Sectors and Platforms
Discover the pivotal shift in consumer behaviour towards value and quality in 2023. Our analysis highlights trends in health-centric food, m
Kha Hui
Jan 8, 20244 min read


Kuaishou's Chinese New Year Insights: A Deep Dive into User Data and Trends
Unlock the secrets of China's cultural celebration with Kuaishou's Chinese New Year Insights! Delve into comprehensive user data spanning 20
Kha Hui
Dec 18, 20233 min read


The Rise of Second-Hand Luxury in China: A Thriving Market in the Digital Age
Delve into the dynamics reshaping the luxury landscape, fueled by evolving consumer preferences and digital platforms. Explore the pivotal
Kha Hui
Dec 15, 20232 min read


Navigating the 2023 Double 11 Shopping Festival: Trends, Strategies, and Consumer Insights
Unlock the secrets of the 2023 Double 11 Shopping Festival! Our analysis of QuestMobile's report unveils pivotal trends shaping China's e-co
Kha Hui
Dec 14, 20233 min read
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