Highlights a strong tourism recovery in 2024. Inbound and outbound tourism is a key driver, with 141 million tourists recorded in Q1. Travel

As we enter 2024, social media marketing on platforms like Douyin, Xiaohongshu, and Kuaishou is rapidly evolving, with significant increases

This article explores the unique consumption patterns of Generation X, Y, and Z, highlighting their significant contributions to China's eco

Discover how luxury brands are driving customer loyalty through exclusive gift marketing strategies. In a market dominated by aspirational c

QuestMobile Insight Report highlights the digital engagement of 1.235 billion users across various platforms, with significant time spent on

China's potential in luxury consumption remains unrivalled, with a 21% annual growth in middle- and high-income consumers. Heavy users spend

In the 2024 Qixi Festival, known as Chinese Valentine’s Day, nearly 70% of consumers plan to buy gifts, with jewellery, digital products, an

With reports from Ctrip and Qunar highlighting emerging trends and destinations. Ctrip's data shows an 80% surge in bookings to Europe and L

The "2024 White Paper on Consumption Trends in China's Cross-Border B2C E-commerce Industry" explores the rapid growth of cross-border shopp