Hainan has become a hot destination for travel this year. With gold-sand beaches, balmy weather & a tropical paradise it has always enjoyed a special status to attract the local domestic market.
With Covid-19 pretty much decimating international travel, most Chinese travellers are content with travelling domestically. In addition to this, Hainan is the only province in China that can enjoy duty-free shopping. The Chinese government recently has increased the duty-free limit from 30,000 RMB to 100,000 RMB and additional categories to entice more domestic purchases.
We have compiled detailed travel insights about these travellers, here is a preview of the insights, get in touch for a full report.
There has been a steady increase in visitor numbers over the past several years, 57% of the visitors aged 21-50.
Average spending per trip is around RMB 5,000
Duty-free is an important component of Hainan Tourism, it hs increased to over 13.6 Billion RMB in 2019 and was projected to grow even higher this year.
Post lockdown in China, more domestic travellers are interested in Hainan, which domestic intra-province is still high, this has come down and now accounts for only 23%
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