Festivals drive 62% of consumer spending, making them prime opportunities for brands. Emotional consumption is rising, with 40.1% prioritizi

China’s skincare market, valued at ¥1,605 billion in 2024, is undergoing transformation driven by multi-functional efficiency, tech-driven p

In 2024, Gen Z emerged as a key driver of growth in the global travel retail sector. As this generation of Chinese travellers—aged 18 to 29—

Weibo highlighted aviation tragedies and Fan Zhendong’s withdrawal, stirring empathy. Douyin’s “Dear 2025” trend inspired optimism and pride

China’s consumer landscape is shifting toward purpose-driven consumption, with 47% of consumers prioritizing essential, high-quality, and su

Understanding the "New Consumption Divide" in China: High-End, Practical, and Emotional Trends

The 2025 Chinese luxury market is transforming, with 56% of mainland consumers planning to increase spending, prioritizing experiential luxu

Xiaohongshu, with over 300M monthly active users in 2024, is transforming social commerce through authentic content and "grass planting" str

This December, China's top social platforms showcased various discussions. Weibo spotlighted youth employment and sparked debates over Zhou