China Trading Desk
Xunfei AI report - impact of Pandemic on Chinese consumer
JAPAN, THAILAND, SOUTH KOREA - top 3 choices for Chinese to travel once the pandemic is over.
In the face of the impact of virus on different industries, Xunfei AI officially released the report, focusing on the eight industries include tourism, finance, automobile, electricity, fresh food, games, education and health, in-depth observation to interpret user behaviour under the virus and grasp the development trend of the industry after the outbreak.
The travel desire of consumers was very low during the virus as entire family stayed locked down at home. The report data show that the mentions of "tourism", "air ticket", "hotel", the three major tourism keywords are significantly reduced.
It is predicted that the travel industry will see a retaliatory increase after the outbreak ends -- the focus on the recent holiday keyword "Qing Ming" during the virus period decreased by 20.8% year on year, but users' enthusiasm for such holidays as "May Day", "Dragon Boat Festival" and "National Day" is significantly higher than 2019, the number of mentions of "May Day" increased by 41.1% year on year. Thus, Chinese users can't wait to travel during the May Day holiday. If the global outbreak improves, the travel industry is expected to attract an outbreak of Chinese tourists during the May Day holiday.
How will the industry develop in the post-epidemic era?
Xunfei AI (aka, iflytek) is our data partner at China Data Bank, providing access to their vast data points to help target accurately. You can find the complete report here