WeChat's New Feature - Shìpín hào - Douyin direct competition?
WeChat is about to launch a new feature, the Shìpín hào or "Video Account" feature, through which users can share short content. This can support 9 images or a 60s video. This new feature will be appear under the WeChat-Discovery-Friends Circle option. Opening page shows that a KOL can create a video, suggesting that enterprises or organizations use non-private KOL to open, faster, lighter short content form to help promote the brand content, attract more user traffic. Official account can apply for this new feature using the QR code below.