• China Trading Desk

WeChat's New Feature - Shìpín hào - Douyin direct competition?

WeChat is about to launch a new feature, the Shìpín hào or "Video Account" feature, through which users can share short content. This can support 9 images or a 60s video. This new feature will be appear under the WeChat-Discovery-Friends Circle option. Opening page shows that a KOL can create a video, suggesting that enterprises or organizations use non-private KOL to open, faster, lighter short content form to help promote the brand content, attract more user traffic. Official account can apply for this new feature using the QR code below.

42 views0 comments
LOGO_CTD Logo reversed blank.png

Singapore - 18 Cross Street, Cross Street Exchange, #02-101, S( 048423)

Hong Kong - No 1 Glenealy, 2A, 17/F, Glenealy Tower

Shanghai - 上海闵行区申昆路2377号4幢901-1026室

Shenzhen - 广东省深圳市福田区沙头街道泰然五路天济大厦AB座5B-505