Trending Now: China's Social Media Highlights #13October-19October#

Weibo

Double 11 Travel Promotions Take Off Fliggy’s Double 11 travel campaign launched pre-sales on 15 October and full sales on 20 October, offering low-cost global routes and exclusive live-stream deals. From economy flights at ¥700 to all-inclusive Maldives packages under ¥20,000, Weibo buzzed with flash-sale excitement ahead of peak travel season. Read more

Douyin

Consumers Reveal Their 11.11 Must-Buys Ahead of Double 11, Douyin users are sharing shopping lists filled with home goods, winter essentials and cosmetics. Fitness wear and sports accessories are trending among women, showing a continued focus on health and lifestyle during the shopping festival countdown. Read more

Baidu

Chinese Tourists in Thailand Face Threats A viral video exposed a Thai tour guide — allegedly with a Chinese passport — threatening tourists with “no shopping, no return.” The incident triggered an urgent embassy response, highlighting persistent risks in low-price package tours and prompting travellers to verify agency credentials before booking. Read more

Zhihu

What Do Travellers Really Want from Hotels? Most Zhihu users agree that accommodation matters — with cleanliness, comfort and safety topping their priorities. Huakai Marketing’s latest survey shows 82% of respondents weigh price, location, amenities and security when choosing hotels, making mid-range options the most popular choice. Read more

Why Families Still Travel Despite Tight Budgets Users share heartfelt reasons for travelling with children — to relax, learn and broaden horizons, not for show. Many families plan at least one major trip each year regardless of income, showing how policy-driven tourism has normalised travel as an essential life experience. Read more