• China Trading Desk

Huya & Douyu - self censored ads


On June 8, CCTV News publicly criticised Live streaming giants Huya and Douyu for promoting online games to students through "free online courses". In the past few months, online classes have been the main way for Chinese students, Huya and Douyu rolled out its learning section and providing live technical support and free online classes for teachers and students. The game ads have removed from the education sections of their apps following criticism from state media.


Both Huya and Douyu are bullet screen interactive live-streaming platforms mainly for games, providing video and game live-streaming services for users, with over 200 million users, a large user scale, and high popularity in China. The criticism of Huya and Douyu by Chinese state media reflects the government's increasing censorship and regulation of live-streaming platforms.


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