Smart screen activation growth in 2019 is significant,IPTV and OTT reached 294 million and 219 million respectively. Currently IPTV, OTTsmart screen accounted for more than 70% of TV
households. With just content on traditional television as a mainstream media has become a thing of the past, and marketing methods to effectively reach the audience itself as the core will become a new trend in the future. With the dual qualities of "the preferences of the users in front of the screen" and "well-made program content", the smart screen will continue to forge ahead in the age of intelligence.