China's smart screen content white paper
Smart screen activation growth in 2019 is significant,IPTV and OTT reached 294 million and 219 million respectively. Currently IPTV, OTTsmart screen accounted for more than 70% of TV
households. With just content on traditional television as a mainstream media has become a thing of the past, and marketing methods to effectively reach the audience itself as the core will become a new trend in the future. With the dual qualities of "the preferences of the users in front of the screen" and "well-made program content", the smart screen will continue to forge ahead in the age of intelligence.