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UOB

Promote UOB Infinity services to corporate clients

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels: UnionPay Splash Screen Ads

Location:  China & Hong Kong

Targeting:

  • Interest Targeting: Overseas investments, overseas property, luxury property, luxury brands & jewellery

  • Audience who is HNWI, C-suites, entrepreneurs, decision-makers

  • Cardholders: Platinum, Diamond and Unlimited

Success by Numbers

6.01%

Higher than planned impressions

5.09%

Overall CTR

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Campaign Screenshot

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