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UOB

Promote UOB Private Banking Services

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels: UnionPay Smart

Location:  China, Hong Kong & Taiwan

Targeting:

  • Interest Targeting: Overseas investments, overseas property, luxury property, luxury brands & jewellery 

  • HNWI audience, C-suites, entrepreneurs decisions makers

  • Cardholders: Platinum, Diamond and Unlimited

Success by Numbers

20.62%

Higher in impressions

48%

China CTR higher than benchmark

76%

Hong Kong CTR higher than benchmark

Campaign Screenshot

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