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UOB
Promote UOB Private Banking Services
Objectives: Branding & Awareness
CTD Product: Trading Desk | China Data Bank
Channels: UnionPay Smart
Location: China, Hong Kong & Taiwan
Targeting:
Interest Targeting: Overseas investments, overseas property, luxury property, luxury brands & jewellery
HNWI audience, C-suites, entrepreneurs decisions makers
Cardholders: Platinum, Diamond and Unlimited
Success by Numbers
20.62%
Higher in impressions
48%
China CTR higher than benchmark
76%
Hong Kong CTR higher than benchmark
Campaign Screenshot
1/1
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