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Onyx Hospitality
Competing against another popular Chinese DSP, we were able to provide exceptions results
Objective: Drive Hotel Bookings
CTD Product: Trading Desk
Channel: Programmatic Advertising & WeChat Banner
Location: Beijing, Guangzhou, Haikou, Hangzhou, Shanghai, Shenzhen.
Targeting:
Retargeting
Keyword Retargeting
Interested in holiday travel, luxury travel, luxury brands, luxury lifestyle
Interest in Oversea Travel, Hotels
Success by Numbers
15%
Increase compared to the previous campaign
2.5
ROAS
6.4X
Vs Competing DSP ROAS
Campaign Screenshot
1/1
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