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Marriott

To drive hotel bookings for Marriott Maldives properties

Objective: Drive hotel booking in Marriott Maldives properties

CTD Product: Trading Desk | China Data Bank

Channels: WeChat

Location: Beijing, Shanghai, Guangzhou, Shenzhen

Targeting:

  • Audience searching for flights, hotels, and research on activities and attractions in Maldives

Success by Numbers

1.37%

CTR 174% incremental from the target

63%

Increase YoY in booking

30%

Increase in online traffic

Campaign Screenshot

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