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Grab

Promote Grab to Chinese travellers with confirmed bookings to Singapore & Malaysia

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels: UnionPay Smart

Location:  China  

Targeting:

  • Confirmed flight/hotel bookings to Singapore & Malaysia

  • Historical spend on hotel and flight bookings to Singapore & Malaysia

Success by Numbers

5.37%

Higher than planned clicks

4.21%

Surpassing the benchmark by 110.5%

60%

Android landing rate above 60%

Campaign Screenshot

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