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ESSEC
Drive sign-ups for ESSEC MBA Program in China
Objective: Lead Generation
CTD Product: Trading Desk
Channel: WeChat Moment Ads
Location: China - Top 3 Cities - Beijing, Shanghai, Guangzhou
Targeting:
Behavior: Chinese students who have graduated from overseas universities in US/UK (now back in China)
Interest: Interest in Masters overseas, Interest in Business studies overseas
Age Group: 35-54
Success by Numbers
60%
Lower CPA
161%
More impression
165%
More clicks
Campaign Screenshot
1/1
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