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Dole

Increase awareness for new product launch in China

Objectives: New Product Launch

CTD Product: Trading Desk | China Data Bank

Channels: Douyin & XHS (RED)

Location:  China – Shanghai & Shenyang

Targeting:

  • Age 20 to 44

  • Interest: Food & Beverage, Fresh Food, Snacks, Imported Food, Lifestyle, Supermarket

  • Keywords: Premium Fruits, Dole Fruit basket

Success by Numbers

68%

Above target CTR

2.81%

Best performing media

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Campaign Screenshot

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