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CELINE

Promote CELINE to in-market travellers and Chinese residents in Australia

Objective: Creating campaign awareness amongst the Chinese audience

CTD Product: Trading Desk | China Data Bank

Channel: UnionPay Smart

Location: Australia

Targeting:

  • Female 18-55 years old with past purchases of luxury brands such as Gucci, LV, Chanel, Hermes, Versace, Balenciaga & YSL

  • Interest Targeting: Fashion, European and American Fashion, Modern Art & Music 

  • UnionPay Smart & OTA: Chinese tourists and residents residing in Australia, previous engagement of luxury fashion ad units on UnionPay

Success by Numbers

5.61%

CTR 180% above target

64%

Reduction in CPC cost

280%

Higher in clicks

Campaign Screenshot

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