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American Express

To promote AMEX credit card

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels: UnionPay Splash Screen Ads

Location:  Singapore

Targeting:

  • Union Pay Premium Data - Audience: HNWI, C-suites, Entrepreneurs, Decision makers

  • Interest Targeting: Investments, overseas properties, luxury properties, luxury brands and jewellery

Success by Numbers

3.75%

CTR 50% above benchmark

Campaign Screenshot

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