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Overview of Key Sections & Charts in the
Tourist Spending Module

The Tourist Spending Module provides key insights into Chinese travellers' overseas spending habits, luxury shopping trends, duty-free purchases, and hotel stay preferences. This data-driven approach helps businesses refine marketing strategies and optimize engagement with outbound Chinese tourists. All sections data will updates dynamically based on the selected month/year and region

Section 1: Visitor Overview

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  • Total Card Usage: Get a snapshot of total spending activity in the last two months across 26 countries and Hainan Island.

  • Travel Type Analysis: A half-pie chart categorizing travellers into group tours, business travellers, or independent (DIY) tourists.

  • Duty-Free Purchases: Overview of duty-free shopping trends across 26 countries and Hainan Island, reflecting real-time spending insights.

Section 2: Demographics

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  • Gender Breakdown: A pie chart showing the gender ratio of overseas tourists based on spending trends.

  • Age Distribution: A bar chart illustrating spending habits across different age groups, providing insights into demographic spending behaviours.

Section 3: Luxury Spending Trend

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  • Monthly Spending Trends: A line chart analyzing average tourist spending over the last 7 months.

  • UnionPay Spend Trend: A trend analysis of UnionPay spending across different regions.

  • Spending by Category: A category-based spending comparison for luxury sectors such as beauty, fashion, jewellery, and watches

Section 4: Luxury Spending Breakdown

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  • Luxury Shopping by Category: A bar chart summarizing spending by category across 26 countries and Hainan Island.

  • Luxury Spending Per Trip (USD): A bar chart displaying spending ranges for high-end retail purchases.

  • Beauty Spending (USD): A spending breakdown for cosmetics and skincare products.

  • Alcohol Spending (USD): A category-specific spending summary for alcoholic beverages.

Section 5: Duty-Free Spending

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  • Duty-Free Expenditures Per Trip (USD): A bar chart summarizing shopping habits.

  • Average Duty-Free Spend Per Person: A line chart tracking spending habits over the last six months.

  • Monthly Duty-Free Spending Trends: A trend chart analyzing duty-free expenditures over time.

Section 6: Hotel Stay Trends

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  • Accommodation Spend Per Night: A bar chart tracking lodging expenses across different regions.

  • Hotel Category Distribution: A pie chart visualizing stays in 3-star, 4-star, and 5-star hotels, including economy options.

Section 7: In-Market Spending Trends Over Time

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  • Category-Specific Monthly Trends: A line chart comparing spending trends across different categories like accommodation, travel type, and luxury shopping.

Section 8: Country Comparison

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  • Comparing Spending Habits Across Regions: A line chart tracking expenditures across 26 countries and Hainan Island, offering comparative insights.

Section 9: Media Usage & Digital Behaviour

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  • Top Source Cities for Media Consumption: A data table showcasing the leading cities where travellers engage with digital content.

  • Popular Apps Among Travelers: A bar chart ranking the most-used apps by UnionPay Smart users (excluding WeChat, Douyin, and Baidu due to publisher opt-in policies).

Why Use the Tourist Spending Module?

  • Analyze consumer spending trends across different regions and product categories.

  • Refine marketing strategies based on real-time data insights.

  • Identify high-value traveler segments for targeted promotions.

  • Track seasonal and yearly fluctuations to forecast upcoming trends.

 

Stay ahead of the market with real-time data on Chinese tourist spending. Start leveraging the Tourist Spending Module today! 🚀

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