China Private Traffic

 

Private traffic is a marketing method where communication with customers is funnelled into private pools where brands can have complete control without any costs to 3rd party platforms. Using WeChat as an example, for each WeChat public account, WeChat group, and WeChat personal account, fans and friends are "Private traffic", as these can be independently operated and maintained by the account owners who have Wechat public group, and personal account.

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Types of Private Traffic

Types of Private Traffic

Build your own traffic 

Build you own private traffic

Effective ways to use

Effective ways to use Private traffic

Private Traffic advertising

Private Traffic is less controlled (regulatory) and helps advertisers reach the intended audience effectively without the need for passing strict government advertising regulations.

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WeChat Group Blast

  1. Identify 2000 – 10,000 WeChat groups most appropriate for the industry & message

  2. Blast the message along with landing page link.

  3. Message can be video, audio, images & text – no restriction on size

  4. The link can be to mini-program, WeChat article or 3rd party web site.

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KOC Moment Post

  1. Identify 5 – 10 highly effective KOC depending on industry, message & KPI

  2. KOC updates message in his moments and helps interact on any queries

  3. Message can be video, audio, images & text – no restriction on size

  4. The link can be to mini-program, WeChat article or 3rd party web site.

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Community Engagement

  1. Identify 5 – 10 active groups that match the KPI

  2. Group admin posts & engages with members, guaranteed at least 10% reshare by members

  3. Message can be video, audio, images & text – no restriction on size

  4. The link can be to mini-program, WeChat article or 3rd party web site.

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Read more about Private Traffic in our blog or contact us below

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