Insight Report - Airbnb 2021 China Travel
Airbnb and Kantar, a data consulting company, jointly released 2021 China Travel Insights based on a recent survey of 1,000 Chinese travellers. Results showed that “domestic travel” continued to be a popular topic amidst the pandemic.
Longing for the countryside and country life, more than 70% of the interviewees hoped to live in the suburbs of cities or in the countryside. This has been the preferred choice since the outbreak, and this trend will continue in the coming year. Travelling to the countryside has been the main destination for families and couples. Main reasons rural tourism is preferred is the closeness to nature and for experiences such as farm stay, camping, RV, etc. It’s an opportunity to spend time with family and friends in a different environment.
It is shown in the survey that 70% of travellers consider going to a location with warmer climate to spend winter and more than half of them hoped to spend a duration of between 4 to 6 days during the Spring Festival. Those who have previously travelled abroad are more willing to spend time in warmer locations over a longer duration. Warmer southern cities such as Hainan, Lijiang and Xiamen will become popular domestic tourist destinations during the 2021 Spring Festival. In the past, people who frequently travelled abroad would pick cities suitable for family trips, such as amusement parks, and cities with special winter experiences in the north.
"Work from home" becomes working from anywhere
Due to the pandemic, more and more companies have allowed employees to work remotely, and the numbers will continue to increase in 2021. Work from home may be transformed into working anywhere. The survey shows that in China, 60% of people consider going to a new place to work and live remotely. Work-life balance, making better use of holidays or breaks during business trips, and exploring new places are the reasons why tourists choose this option of travelling and working.
Destinations with natural attractions such as Hainan and Yunnan, as well as cities with unique cuisines such as Chengdu and Chongqing, are the preferred choices for travellers who usually work in different places and go on work holidays.
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