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Singapore Airlines 1
Singapore Airlines was bidding farewell to their SilkAir brand
Objectives: Branding & Awareness
CTD Product: Trading Desk | China Data Bank
Channels: WeChat & Premium Tencent Apps
Location: Guangzhou, Shanghai, Shenzhen, Chengdu, Chongqing, Xiamen
Targeting:
OTA data from China Data Bank™
International Travelers, attractions research, hotel booking
Success by Numbers
23%
Above benchmark for CTR
4.7%
Highest CTR
Campaign Screenshot
1/1
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