TOURISM NORTHERN TERRITORY
Product : Tourism NT
Devices: PC & Mobile
KPI: CTR
Target Audience:
Aged 18-50
Who have searched about “Australia Travel”, ”Australia Tourism” or related keywords, Holiday travelers, Business travelers, Potential Travelers.
Final Achievement
Banner Ads
CTR 46% higher than planned
Video Ads
CTR 250% higher than planned
![Northern territory.jpg](https://static.wixstatic.com/media/40de26_ecf3576402254871a87bda8d05bab3f1~mv2.jpg/v1/fill/w_376,h_421,al_c,lg_1,q_80,enc_auto/Northern%20territory.jpg)
QATAR AIRWAYS
Objective: Drive wide exposure and traffic to the website and raise awareness in China
Channel: Display Banner
Device: Desktop
Location: Beijing, Shanghai, Guangzhou, Shenzhen
Target Audience:
Aged 25 or above
Business Class Travel, Airline Travel, Europe
Buying travel, hotel products frequently
![qatar.jpg](https://static.wixstatic.com/media/40de26_8be199d3192e4c07b8b9faab25053a92~mv2.jpg/v1/fill/w_102,h_65,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/qatar.jpg)
Final Result
Clicks
16.2% higher than expected
CPC
15.52% lower than expected
CPM
5.22% lower than expected
AGODA
Objective
Test the marketing effectiveness of programmatic advertising, and boost the App download and sales
Location: Tier 1 & 2 Cities
KPI: APP Downloads, Travel Orders
Channel: Native Ad & Banner Ad
Strategy
Divided the travel audience to 2 different groups
Whitelist audience who viewed the ads. Blacklist the Control ID group (this group cannot view the ads)
Targeting
Whitelist & Control Group, Travel - IOS Device
![agoda.jpg](https://static.wixstatic.com/media/40de26_374cdc4b26a249ec88fe9ee5c13581e9~mv2.jpg/v1/fill/w_62,h_109,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/agoda.jpg)
Final Results
No. of APP Downloads from Whitelist is 4x more than Control ID Group
No. of Travel Orders is 3x more than Control ID Group
ONYX HOSPITALITY
Objective: Drive Hotel Booking
Location: Beijing, Guangzhou, Haikou, Hangzhou, Shanghai, Shenzhen
KPI: Confirmed bookings
Channel: Native Ad & Banner Ad
Targeting
Retargeting
Keyword Retargeting
Interested in holiday travel, luxury travel, luxury brands, luxury lifestyle
Interest in Oversea Travel, Hotels
![Onyx-Casestudy-1.png](https://static.wixstatic.com/media/ba1905_1fd8df129b7c488c940c4d258fb832aa~mv2.png/v1/crop/x_77,y_38,w_389,h_779/fill/w_172,h_344,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Onyx-Casestudy-1.png)
![Onyx-Casestudy-2.png](https://static.wixstatic.com/media/ba1905_237c16fdbc2d46ddbb7480b4484e7d13~mv2.png/v1/crop/x_64,y_34,w_337,h_666/fill/w_174,h_344,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Onyx-Casestudy-2.png)
Final Results
Compared to other DSP, CTD had 6.4x better result
15% better result compared to previous campaign