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RIMOWA

Promote RIMOWA to Chinese in the United States

Objective: Creating campaign awareness amongst the Chinese audience

CTD Product: Trading Desk | China Data Bank

Channel: UnionPay Smart

Location: Australia

Targeting:

  • 18-50 years old

  • Interest Targeting: Design, Travel, Art Architecture and American Fashion, Modern Art & Music

  • Interested Based on Visits by Users to Store on Platform: Gucci, LV, Chanel, Hermes, Versace, Prada, Balenciaga, YSL, CELINE, Loewe, Chloe, Dior, Burberry, Givenchy, MiuMiu

  • Interested in Travel Suitcase: Tumi, Samsonite, Montblanc, LV, Liemoch

Success by Numbers

5.60%

CTR 273% incremental from the target

14X

Reduction in cost per interaction

5X

Reduction in cost per follower

Campaign Screenshot

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