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RIMOWA
Promote RIMOWA to Chinese in the United States
Objective: Creating campaign awareness amongst the Chinese audience
CTD Product: Trading Desk | China Data Bank
Channel: UnionPay Smart
Location: Australia
Targeting:
18-50 years old
Interest Targeting: Design, Travel, Art Architecture and American Fashion, Modern Art & Music
Interested Based on Visits by Users to Store on Platform: Gucci, LV, Chanel, Hermes, Versace, Prada, Balenciaga, YSL, CELINE, Loewe, Chloe, Dior, Burberry, Givenchy, MiuMiu
Interested in Travel Suitcase: Tumi, Samsonite, Montblanc, LV, Liemoch
Success by Numbers
5.60%
CTR 273% incremental from the target
14X
Reduction in cost per interaction
5X
Reduction in cost per follower
Campaign Screenshot




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