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Marina Bay Sands
Drive special offer through niche targeting during the holiday season
Objective: Drive Hotel Booking during Xmas & CNY
CTD Product: Trading Desk | China Data Bank
Channels: Premium Direct Display & Social
Location: China (Inbound) & Singapore (In-market)
Targeting:
Demographic: 22 to 55
ICBC cardholders
Travel enthusiasts
Generic & Branded Keywords targeting
Success by Numbers
6X
Higher retention of target audience vs. similar previous campaign
44%
Higher clicks vs. estimate
20%
Lower CPM rate
Campaign Screenshot
![](https://static.wixstatic.com/media/ba1905_f264ee9cba1a47dfbe486a4edc079347~mv2.png/v1/fill/w_46,h_89,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/ba1905_f264ee9cba1a47dfbe486a4edc079347~mv2.png)
![](https://static.wixstatic.com/media/ba1905_30f8fd489aa140589a359fc0ae76aaa5~mv2.png/v1/fill/w_46,h_89,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/ba1905_30f8fd489aa140589a359fc0ae76aaa5~mv2.png)
![](https://static.wixstatic.com/media/ba1905_f2b94e0df87949bfb511b6d73df5a941~mv2.png/v1/fill/w_46,h_89,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/ba1905_f2b94e0df87949bfb511b6d73df5a941~mv2.png)
![](https://static.wixstatic.com/media/ba1905_fa8486dad2584585a28ca1b26ca161fe~mv2.png/v1/fill/w_46,h_89,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/ba1905_fa8486dad2584585a28ca1b26ca161fe~mv2.png)
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