top of page
HSBC
Promote HSBC to affluent & business travellers (inbound to China) and Chinese outbound travellers
Objectives: Branding & Awareness
CTD Product: Trading Desk | China Data Bank
Channels: Tencent & WeChat
Location: China, Hong Kong, United Kingdom, United States, Singapore, Saudi Arabia, United Arab Emirates, Indonesia, India
Targeting:
Audience who is affluent & business travellers
Interest Targeting: Investments, entrepreneurship, business owners, overseas property, luxury property, luxury brands and jewellery
Success by Numbers
35%
Increase in ad exposure
2.81%
Overall CTR is 301% higher than the benchmark
Campaign Screenshot
1/1
bottom of page