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HSBC

Promote HSBC to affluent & business travellers (inbound to China) and Chinese outbound travellers

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels: Tencent & WeChat

Location:  China, Hong Kong, United Kingdom, United States, Singapore, Saudi Arabia, United Arab Emirates, Indonesia, India

Targeting:

  • Audience who is affluent & business travellers

  • Interest Targeting: Investments, entrepreneurship, business owners, overseas property, luxury property, luxury brands and jewellery

Success by Numbers

35%

Increase in ad exposure

2.81%

Overall CTR is 301% higher than the benchmark

Campaign Screenshot

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