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HSBC

Promote HSBC to HNWI Chinese in Singapore

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels: UnionPay Splash Screen Ads

Location:  Singapore

Targeting:

  • Exclusive UnionPay transaction data

  • Frequent diners, group short travel, recent graduates, sports & outdoor, arts & theatre

  • Investors, entrepreneurs

Success by Numbers

56%

CTR Above Target

1.2

Million Impression

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Campaign Screenshot

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