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CHAUMET

Promote Chaumet Joséphine & Bee My Love range of products

Objective: Creating campaign awareness amongst the Chinese audience

CTD Product: Trading Desk | China Data Bank

Channel: Mobile Splash Ad Format

Location: Australia

Targeting:

  • Chinese audiences 21+ who had past purchases of luxury brands such as Cartier, Chopard, De Beers, Graff Diamonds, Harry Winston, Piaget, Tiffany & Co., Van Cleef & Arpels, Chaumet, Piaget, Boucheron, Bvlgari 

  • Interest Targeting: Luxury & jewellery, luxury fashion, luxury travel, contemporary arts, luxury shoppers, investments, luxury properties, beauty, business and travel

Success by Numbers

16%

More clicks

3.6%

Overall CTR 31% above target

Campaign Screenshot

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