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CELINE
Promote CELINE to in-market travellers and Chinese residents in Australia
Objective: Creating campaign awareness amongst the Chinese audience
CTD Product: Trading Desk | China Data Bank
Channel: UnionPay Smart
Location: Australia
Targeting:
Female 18-55 years old with past purchases of luxury brands such as Gucci, LV, Chanel, Hermes, Versace, Balenciaga & YSL
Interest Targeting: Fashion, European and American Fashion, Modern Art & Music
UnionPay Smart & OTA: Chinese tourists and residents residing in Australia, previous engagement of luxury fashion ad units on UnionPay
Success by Numbers
5.61%
CTR 180% above target
64%
Reduction in CPC cost
280%
Higher in clicks
Campaign Screenshot
1/1
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