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Philippines Airlines
Drive online sales of tickets for the airline
Objective: Drive online sales for PAL
CTD Product: Trading Desk
Channels: WeChat and Weibo
Location: China
Targeting:
Age: 25 - 50
Travel to Europe
intend to book a hotel
intend to purchase air tickets
Success by Numbers
30%
Lower CPM vs. estimate
18%
Lower CPC vs. estimate
Campaign Screenshot
1/1
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