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INSEAD

Increase brand awareness of INSEAD business school in China

Objectives: Branding & Awareness

CTD Product: Trading Desk

Channels: WeChat & Tencent Apps

Location:  Beijing, Shanghai, Guangzhou

Targeting:

  • Professionals, Entrepreneurs, C-suites, Luxury Real Estate, Finance & Investment

  • Age 30 - 40

Success by Numbers

37%

Lower CPM

12%

More Clicks

Campaign Screenshot

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