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Agoda
Drive higher app downloads & sales via controlled A/B testing
Objective: A/B Testing, boost the app download & sales
CTD Product: Trading Desk
Channel: Natives & Banner Ads
Location: Tier 1&2 cities
Targeting:
2 different groups to test
Whitelist audience who viewed the ads
blacklist control group & cannot view ads
Success by Numbers
4X
Increase in app download vs. control group
3X
Bookings vs. control group
Campaign Screenshot
![](https://static.wixstatic.com/media/ba1905_71f7399dd0894177baa5bc007161b9ee~mv2.png/v1/fill/w_46,h_89,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/ba1905_71f7399dd0894177baa5bc007161b9ee~mv2.png)
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