top of page
Agoda
Drive higher app downloads & sales via controlled A/B testing
Objective: A/B Testing, boost the app download & sales
CTD Product: Trading Desk
Channel: Natives & Banner Ads
Location: Tier 1&2 cities
Targeting:
2 different groups to test
Whitelist audience who viewed the ads
blacklist control group & cannot view ads
Success by Numbers
4X
Increase in app download vs. control group
3X
Bookings vs. control group
Campaign Screenshot
1/1
bottom of page