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University of Adelaide

Increase awareness of education programs in China using WeChat

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels: WeChat

Location:  China

Targeting:

  • Age 18 to 25, 1-4 years of working experience

  • Interest: Overseas Education, Overseas Degree, Tertiary Education offering BA & MBA

Success by Numbers

19%

CTR above target

20%

More clicks

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Campaign Screenshot

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