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Singapore Airlines

Brand awareness of the safety measures post covid

Objectives: Looking Forward To Flying Again

CTD Product: Trading Desk | China Data Bank

Channels: WeChat, Tencent, UPS & Douyin

Location:  China – T1 & Chengdu, Chongqing, Xiamen

Targeting:

  • Premium media only

  • Audience searching for flights & research for activities & attractions at International destinations.

Success by Numbers

83%

More clicks

75%

Above target

1.1%

Average CTR

Campaign Screenshot

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