Philippines Airlines

Drive online sales of tickets for the airline

Objective: Drive online sales for PAL

CTD Product: Trading Desk 

Channels: WeChat and Weibo

Location: China

Targeting:

  • Age: 25 - 50

  • Travel to Europe 

  • intend to book a hotel 

  • intend to purchase air tickets

Success by Numbers

30%

Lower CPM vs. estimate

18%

Lower CPC vs. estimate

Campaign Screenshot

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