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Minor Hospitality

Increase brand awareness for Anantara hotels

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels: Toutiao Display (Bytedance)

Location:  China T1 Cities & Chengdu

Targeting:

  • Audience aged 25-60 years old

  • Interest Targeting: Overseas travel, luxury travel, luxury shoppers, resort stays 

Success by Numbers

40%

More Clicks

500%

Above target CTR

Campaign Screenshot

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