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McArthurGlen

Promote McArthurGlen to Chinese expats and tourist arriving in Europe

  • Objectives: Branding & Awareness

  • CTD Product: Trading Desk | China Data Bank

  • Channel: Union Pay Smart

  • Location: China & Europe

  • Targeting:

  1. Interest Targeting: Luxury & Jewellery; Investment, Luxury Properties, Beauty, Business & Travel

  2. Audience who had past purchases of Luxury & Jewellery, High propensity to travel to Europe in the next 3 months

Success by Numbers

8%

Higher Clicks

3.8%

Click through rate

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Campaign Screenshot

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