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IMM Mall

Create Awareness among Chinese Tourist & visit the mall

Objective: Create awareness and drive footfall to the outlet mall

CTD Product: Trading Desk

Channels: Premium publishers - Weibo, Wechat, Mafengwo.

Location: China (in-bound) & Singapore (in-market)

Targeting:

  • Keyword targeting

  • Luxury travellers, past overseas purchase audience

  • Confirmed Singapore travellers

Success by Numbers

20%

More clicks vs. estimate

25%

Lower CPM rate vs. estimate

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Campaign Screenshot

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