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IMM Mall
Create Awareness among Chinese Tourist & visit the mall
Objective: Create awareness and drive footfall to the outlet mall
CTD Product: Trading Desk
Channels: Premium publishers - Weibo, Wechat, Mafengwo.
Location: China (in-bound) & Singapore (in-market)
Targeting:
Keyword targeting
Luxury travellers, past overseas purchase audience
Confirmed Singapore travellers
Success by Numbers
20%
More clicks vs. estimate
25%
Lower CPM rate vs. estimate
Campaign Screenshot
1/1
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