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European Travel Commission

ETC was looking to attract more Chinese tourists to Germany and Flanders

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels:  WeChat & Programmatic Display

Location:  China

Targeting:

  •     OTA data using China Data Bank™

  •     Tier 1 & 2 cities

  •     European travelers, Europe destinations

Success by Numbers

58%

More clicks

53%

Above benchmark

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Campaign Screenshot

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