ESSEC

Drive sign-ups for ESSEC MBA Program in China

Objective: Lead Generation

CTD Product: Trading Desk

Channel: WeChat Moment Ads

Location: China - Top 3 Cities - Beijing, Shanghai, Guangzhou

Targeting:

  • Behavior: Chinese students who have graduated from overseas universities in US/UK (now back in China)

  • Interest: Interest in Masters overseas, Interest in Business studies overseas

  • Age Group: 35-54

Success by Numbers

60%

Lower CPA

161%

More impression

165%

More clicks

Campaign Screenshot

Essec Wechat Screenshots
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Essec Wechat Screenshots
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Essec Wechat Screenshots
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Essec Wechat Screenshots
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