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CHAUMET (Australia)

Promote Chaumet Liens Collection

Objective: Creating campaign awareness amongst Chinese audience

CTD Product: Trading Desk | China Data Bank

Channel: Mobile Splash Ad Format

Location: Australia

Targeting:

  • Interest Targeting: Luxury & jewellery, Luxury fashion, Luxury travel, Contemporary arts, Luxury shoppers, Investments, Luxury properties, Beauty, Business and travel

  • Chinese audiences who had past purchases of luxury brands in the past 2 years

Success by Numbers

8%

More clicks

44%

CTR higher than benchmark

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Campaign Screenshot

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