Tourism Northern Territory

Drive awareness to explore Tourism NT website.

Objective: Drive audience to explore Tourism NT website 

CTD Product: Trading Desk

Channel: Programmatic & Social Ads 

KPI: CTR 

Targeting: 

          Aged 18-50 

          Who have searched about “Australia Travel”, ”Australia Tourism” or related keywords, 

          Holiday travellers, Business travellers, Potential travellers

Success by Numbers

46%

Higher Banner Ads CTR

250%

Higher Video Ads CTR

Campaign Screenshot

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