Onyx Hospitality

Competing against another popular Chinese DSP, we were able to provide exceptions results

Objective: Drive Hotel Bookings

CTD Product: Trading Desk 

Channel: Programmatic Advertising & WeChat Banner

Location: Beijing, Guangzhou, Haikou, Hangzhou, Shanghai, Shenzhen.

Targeting:

  • Retargeting

  • Keyword Retargeting

  • Interested in holiday travel, luxury travel, luxury brands, luxury lifestyle

  • Interest in Oversea Travel, Hotels

Success by Numbers

15%

Increase compared to the previous campaign

2.5

ROAS

6.4X

Vs Competing DSP ROAS

Campaign Screenshot

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