Marina Bay Sands

Drive special offer through niche targeting during the holiday season

Objective: Drive Hotel Booking during Xmas & CNY

CTD Product: Trading Desk | China Data Bank

Channels: Premium Direct Display & Social

Location: China (Inbound) & Singapore (In-market)

Targeting:

  • Demographic: 22 to 55

  • ICBC cardholders

  • Travel enthusiasts

  • Generic & Branded Keywords targeting

Success by Numbers

6X

Higher retention of target audience vs. similar previous campaign

44%

Higher clicks vs. estimate

20%

Lower CPM rate

Campaign Screenshot

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