IMM Mall

Create Awareness among Chinese Tourist & visit the mall

Objective: Create awareness and drive footfall to the outlet mall

CTD Product: Trading Desk

Channels: Premium publishers - Weibo, Wechat, Mafengwo.

Location: China (in-bound) & Singapore (in-market)


  • Keyword targeting

  • Luxury travellers, past overseas purchase audience

  • Confirmed Singapore travellers

Success by Numbers


More clicks vs. estimate


Lower CPM rate vs. estimate

Campaign Screenshot

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Singapore - 18 Cross Street, Cross Street Exchange, #02-101, S( 048423)

Hong Kong - No 1 Glenealy, 2A, 17/F, Glenealy Tower

Shanghai - 上海闵行区申昆路2377号4幢901-1026室

Shenzhen - 广东省深圳市福田区沙头街道泰然五路天济大厦AB座5B-505