IHG

Increase booking from China during off-peak season

Objective: Drive Hotel Booking

CTD Product: Trading Desk 

Channels: Programmatic Display

Location: Tier 1 cities

Targeting:

  • Travel interest in South East Asia

  • Past Luxury Travel

  • Selected Keywords

  • Ad clicker Retargeting

Success by Numbers

5%

Higher Conversion Vs Expected

60%

Higher Clicks

20%

Lower CPM

Campaign Screenshot

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