IHG

Increase booking from China during off-peak season

Objective: Drive Hotel Booking

Channels: Programmatic Display

Location: Tier 1 cities

Targeting:

  • Travel interest in South East Asia

  • Past Luxury Travel

  • Selected Keywords

  • Ad clicker Retargeting

Success by Numbers

5%

Higher Conversion Vs Expected

60%

Higher Clicks

20%

Lower CPM

Campaign Screenshot

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Singapore - 18 Cross Street, Cross Street Exchange, #02-101, S( 048423)

Hong Kong - No 1 Glenealy, 2A, 17/F, Glenealy Tower

Shanghai - 上海闵行区申昆路2377号4幢901-1026室

Shenzhen - 广东省深圳市福田区沙头街道泰然五路天济大厦AB座5B-505