Gucci

Increase awareness of newly launched Gucci Bloom amongst Chinese travellers in Australia

Objective: Creating  awareness amongst Chinese travellers

Channel: Mobile Video

Location: Chinese travellers in Australia

Targeting:

  • Keyword retargeting

  • Affluent audience with high spending capability

  • Only Premium Video apps

Success by Numbers

20%

Lower CPM

25%

Higher Clicks

Campaign Screenshot

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Singapore - 18 Cross Street, Cross Street Exchange, #02-101, S( 048423)

Hong Kong - No 1 Glenealy, 2A, 17/F, Glenealy Tower

Shanghai - 上海闵行区申昆路2377号4幢901-1026室

Shenzhen - 广东省深圳市福田区沙头街道泰然五路天济大厦AB座5B-505