FOOT LOCKER

Promote new store opening in Guangdong & Macau

Objectives: Branding & Awareness

CTD Product: Trading Desk | China Data Bank

Channels: WeChat

Location: Guangdong & Zhuhai, and Macau

Targeting:

  • Interest: Sports and Healthy living

  • OTA data - flight and hotel bookings to Macau

  • Union Pay System - to identify past purchases of sports apparel

Success by Numbers

17%

Additional Clicks

68%

Higher CTR

Campaign Screenshot

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