Edith Cowan University

Increase awareness & drive sign-ups

Objective: Drive to enquiries on the site

CTD Product: Trading Desk

Channel: Programmatic Advertising, SEM

Location: China – Key Cities

Targeting:

  • Parents & Students

  • Household extension to identify parent of overseas students

  • Site Retargeting

  • Keyword Retargeting

Success by Numbers

92%

Increase in Sign-ups vs. estimate

20%

More clicks vs estimate

30%

Lower CPM vs estimate

Campaign Screenshot

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