Bahlsen

Brand awareness for Bahlsen relaunch in China

Objectives: China Relaunch

CTD Product: Trading Desk | China Data Bank

Channels: WeChat, Tencent, UPS, Shenma

Location:  Guangzhou

Targeting:

  • Age 25 to 44

  • Interest: Fine dining, luxury travel, fine arts, luxury shopping, regular high-end mall purchases

Success by Numbers

35%

CTR above target

7%

More clicks

Campaign Screenshot

Bahlsen WeChat UPS UC Shenma Ads
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Bahlsen WeChat UPS UC Shenma Ads
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Bahlsen WeChat UPS UC Shenma Ads
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Bahlsen WeChat UPS UC Shenma Ads
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